🌱 B2B & SOCIAL IMPACT DESIGNER
🌱 B2B & SOCIAL IMPACT DESIGNER
🌱 B2B & SOCIAL IMPACT DESIGNER
I help teams turn ambiguity into scalable solutions by blending systems thinking with research & psychology-driven design.
I help teams turn ambiguity into scalable solutions by blending systems thinking with research & psychology-driven design.
I help teams turn ambiguity into scalable solutions by blending systems thinking with research & psychology-driven design.
I think like a designer, listen like a researcher, and act like a strategist.
I think like a designer, listen like a researcher, and act like a strategist.
Rooted in a Master's in Human-Centered Design, a B.S. in Psychology, & 3 years of UX research experience.
Rooted in a Master's in Human-Centered Design, a B.S. in Psychology, & 3 years of UX research experience.
A UX-driven landing page redesign with projected 15% increase in monthly acquisition
Focused was struggling with user acquisition due to a landing page that didn't clearly communicate their value proposition. I collaborated with a team of designers to redesign the home page, focusing on making information clear and scannable for prospective users. Many of the proposed designs are live at focused.space.
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[2023] Client Project
Role: Product Designer & Strategist
Shipped
Startup
UX Design
Visual Design
Social Impact
[2023] Client Project
Role: Product Designer & Strategist
Increasing operational efficiency for driver managers with potential $20,000+ in yearly fleet savings
Fleet managers were struggling to keep track of and coach drivers on compliance violations, leading to unnecessary legal and financial costs. I designed an expanded coaching feed, quickly surfacing the highest risk drivers, projected to streamline coaching operations and reduce compliance fines.
UNLOCK CASE STUDY
[2024] Internship / Personal Project
Role: Product Designer & Researcher
B2B | SaaS
Enterprise
Data Visualization
Operations
[2024] Internship / Personal Project
Role: Product Designer & Researcher
Influencing a strategic product vision that gained buy-in from executive leadership
The Safety Team was building out a vision for a unified coaching feed, but they were unsure of what the experience should look and feel like. I led end-to-end research, driving team alignment. The outcome influenced both the high-level product vision and specific design decisions that are live in the product today.
UNLOCK CASE STUDY
[2024] Internship
Role: Product Researcher
Shipped
B2B | SaaS
Enterprise
User Research
Product Strategy
[2024] Internship
Role: Product Researcher
Rebranding an outdated non-profit to increase volunteer sign-ups
The current brand was outdated and didn't clearly communicate all that NW Harvest stood for.
I led a comprehensive rebrand, designing a new logo, creating a simple style guide with colors, images, and fonts, and redesigning a key user flow for volunteer sign-ups on mobile.
[2024] Master's Academic Project
Role: Product Designer & Strategist
Visual Design
Branding
Mobile UI
Social Impact
[2024] Master's Academic Project
Role: Product Designer & Strategist
🌱 B2B & SOCIAL IMPACT DESIGNER
I help teams turn ambiguity into scalable solutions by blending systems thinking with research & psychology-driven design.
I think like a designer, listen like a researcher, and act like a strategist.
Rooted in a Master's in Human-Centered Design, a B.S. in Psychology, & 3 years of UX research experience.
A UX-driven landing page redesign with projected 15% increase in monthly acquisition
Focused was struggling with user acquisition due to a landing page that didn't clearly communicate their value proposition. I collaborated with a team of designers to redesign the home page, focusing on making information clear and scannable for prospective users. Many of the proposed designs are live at focused.space.
READ MORE
[2023] Client Project
Role: Product Designer & Strategist
Shipped
Startup
UX Design
Visual Design
Social Impact
[2023] Client Project
Role: Product Designer & Strategist
Increasing operational efficiency for driver managers with potential $20,000+ in yearly fleet savings
Fleet managers were struggling to keep track of and coach drivers on compliance violations, leading to unnecessary legal and financial costs. I designed an expanded coaching feed, quickly surfacing the highest risk drivers, projected to streamline coaching operations and reduce compliance fines.
UNLOCK CASE STUDY
[2024] Internship / Personal Project
Role: Product Designer & Researcher
B2B | SaaS
Enterprise
Data Visualization
Operations
[2024] Internship / Personal Project
Role: Product Designer & Researcher
Influencing a strategic product vision that gained buy-in from executive leadership
The Safety Team was building out a vision for a unified coaching feed, but they were unsure of what the experience should look and feel like. I led end-to-end research, driving team alignment. The outcome influenced both the high-level product vision and specific design decisions that are live in the product today.
UNLOCK CASE STUDY
[2024] Internship
Role: Product Researcher
Shipped
B2B | SaaS
Enterprise
User Research
Product Strategy
[2024] Internship
Role: Product Researcher
Rebranding an outdated non-profit to increase volunteer sign-ups
The current brand was outdated and didn't clearly communicate all that NW Harvest stood for.
I led a comprehensive rebrand, designing a new logo, creating a simple style guide with colors, images, and fonts, and redesigning a key user flow for volunteer sign-ups on mobile.
[2024] Master's Academic Project
Role: Product Designer & Strategist
Visual Design
Branding
Mobile UI
Social Impact
[2024] Master's Academic Project
Role: Product Designer & Strategist
Hi, I'm Sarah! I'm a user researcher turned product designer who thrives in spaces without playbooks, where creating my own structure and fast learning matter most.
With a background in psychology and a Master's in Human-Centered Design, I'm motivated by the process of understanding the complexities and relationships between humans, systems, and the natural world.
I'm happiest helping teams navigate ambiguity, get us unstuck, and ultimately ship things we can feel proud of.
I can help your team with:
End-to-end product design
End-to-end product design
End-to-end product design
End-to-end product design
User research & operations
User research & operations
User research & operations
User research & operations
Building with AI tools
Building with AI tools
Building with AI tools
Building with AI tools
Product and ux strategy
Product and ux strategy
Product and ux strategy
Product and ux strategy
Having fun and enjoying the process
Having fun and enjoying the process
Having fun and enjoying the process
Having fun and enjoying the process
+ Anything you need me to learn
+ Anything you need me to learn
+ Anything you need me to learn
+ Anything you need me to learn
I'm a human too.
A few of the things you can find me doing to stay grounded and find inspiration.
A few of the things you can find me doing to stay grounded and find inspiration.
Dancing
Biking
Camping
Reading
Drinking Tea
Biking
Dancing
Reading
Drinking Tea
Hiking
Drinking Tea
Camping
Bikepacking
Dancing
Drinking Tea
Reading
Drinking Tea
And I’ve always been passionate about psychology, so you can usually find me reading books about how humans think, feel, sleep, move, and be in relationship with one another.
Some of the recent books you’ll see on my Goodreads:
The Creative Act: A Way of Being by Rick Rubin
All About Love by bell hooks
Crying in H Mart by Michelle Zauner
The Myth of Normal by Gabor Mate