PRODUCT GENERALIST / STRATEGIST
I help early stage companies turn ambiguity into sustainable solutions by blending research, design, & strategy expertise.
I help early stage companies turn ambiguity into sustainable solutions by blending research, design, & strategy expertise.
I think like a designer, analyze like a researcher, and act like a strategist.
Rooted in a Master's in Human-Centered Design & 3 years of UX research experience.
Focused on / curious about B2B SaaS, operations, & social impact spaces.
Focused on systems-level challenges for B2B and social impact spaces.
B2B | SaaS
Enterprise
Data Visualization
Operations
Increasing operational efficiency with potential $20,000+ in yearly fleet savings
[2024] Internship turned conceptual project •
Product Designer
I designed a new and expanded coaching feed for fleet managers that is projected to help 1,000+ customers streamline their coaching processes in order to save thousands of dollars in compliance related fines each year.
READ MORE
Fleet managers are struggling to keep track of and coach drivers on compliance violations, leading to unnecessary legal and financial costs.
I designed a concept for an expanded coaching feed, focused on surfacing the highest risk drivers. It's projected to help thousands of customers increase operational efficiency and save thousands in compliance fines.
UNLOCK CASE STUDY
B2B | SaaS
Enterprise
Data Visualization
Operations
Shipped
B2B | SaaS
Enterprise
User Research
Product Strategy
Influencing a strategic product vision that gained buy-in from executive leadership
[2024] Internship • UX Researcher
I led end-to-end research and drove team alignment throughout the process. The final outcome influenced both the high-level product vision that helped the team gain buy-in from executive leadership, as well as specific design changes that have been shipped.
READ MORE
The Safety Team was building out a vision for a unified coaching feed, but they were unsure of what the experience should look and feel like.
I led end-to-end research, driving team alignment. The outcome influenced both the high-level product vision and specific design decisions that are live in the product today.
UNLOCK CASE STUDY
Shipped
B2B | SaaS
Enterprise
User Research
User Research
Product Strategy
Shipped
Startup
UX Design
Visual Design
Social Impact
A UX-driven landing page redesign with projected 15% increase in monthly acquisition
[2023] Client Volunteer Project • UX Designer
I worked with a community-focused productivity startup on a redesign to make their value-proposition and offerings more clear and scannable for prospective users. Many of the proposed designs are live and are projected to increase monthly signups by 15%.
READ MORE
Focused was struggling with user acquisition due to a landing page that didn't clearly communicate their value proposition.
I worked with the team to redesign the home page, focusing on making the information more clear and scannable for prospective users. Many of the proposed designs are live at focused.space.
READ MORE
Shipped
Startup
UX Design
UX Design
Visual Design
Social Impact
How i've translated research into tangible designs
Rebranding an outdated non-profit to increase volunteer sign-ups
Rebranding an outdated non-profit to increase volunteer sign-ups
[2024] Master's Academic Project
[2024] Master's Academic Project
I led design for rebranding a local non-profit. I designed a new logo, created a simple style guide with colors, images, and fonts, and redesigned a key user flow for volunteer sign-ups on mobile.
Visual Design
Branding
Mobile UI
Social Impact
The current brand was outdated and didn't clearly communicate all that NW Harvest stood for.
I led a comprehensive rebrand, designing a new logo, creating a simple style guide with colors, images, and fonts, and redesigning a key user flow for volunteer sign-ups on mobile.
The current brand was outdated and didn't clearly communicate all that NW Harvest stood for.
I led a comprehensive rebrand, designing a new logo, creating a simple style guide with colors, images, and fonts, and redesigning a key user flow for volunteer sign-ups on mobile.
Visual Design
Visual Design
Branding
Mobile UI
Social Impact
PRODUCT GENERALIST / STRATEGIST
I help early stage companies turn ambiguity into sustainable solutions by blending research, design, & strategy expertise.
I think like a designer, analyze like a researcher, and act like a strategist.
Rooted in a Master's in Human-Centered Design & 3 years of UX research experience.
Focused on / curious about B2B SaaS, operations, & social impact spaces.
B2B | SaaS
Enterprise
Data Visualization
Operations
Increasing operational efficiency with potential $20,000+ in yearly fleet savings
[2024] Internship turned personal project
Product Designer
I designed a new and expanded coaching feed for fleet managers that is projected to help 1,000+ customers streamline their coaching processes in order to save thousands of dollars in compliance related fines each year.
READ MORE
Fleet managers are struggling to keep track of and coach drivers on compliance violations, leading to unnecessary legal and financial costs.
I designed a concept for an expanded coaching feed, focused on surfacing the highest risk drivers. It's projected to help thousands of customers increase operational efficiency and save thousands in compliance fines.
UNLOCK CASE STUDY
B2B | SaaS
Enterprise
Data Visualization
Operations
Shipped
B2B | SaaS
Enterprise
User Research
Product Strategy
Influencing a strategic product vision that gained buy-in from executive leadership
[2024] Internship • UX Researcher
I led end-to-end research and drove team alignment throughout the process. The final outcome influenced both the high-level product vision that helped the team gain buy-in from executive leadership, as well as specific design changes that have been shipped.
READ MORE
The Safety Team was building out a vision for a unified coaching feed, but they were unsure of what the experience should look and feel like.
I led end-to-end research, driving team alignment. The outcome influenced both the high-level product vision and specific design decisions that are live in the product today.
UNLOCK CASE STUDY
Shipped
B2B | SaaS
Enterprise
User Research
Product Strategy
Shipped
Startup
UX Design
Visual Design
Social Impact
A UX-driven landing page redesign with projected 15% increase in monthly acquisition
[2023] Client Volunteer Project • UX Designer
I worked with a community-focused productivity startup on a redesign to make their value-proposition and offerings more clear and scannable for prospective users. Many of the proposed designs are live and are projected to increase monthly signups by 15%.
READ MORE
Focused was struggling with user acquisition due to a landing page that didn't clearly communicate their value proposition.
I worked with the team to redesign the home page, focusing on making the information more clear and scannable for prospective users. Many of the proposed designs are live at focused.space.
READ MORE
Shipped
Startup
UX Design
Visual Design
Social Impact
How i've translated research into tangible designs
Rebranding an outdated non-profit to increase volunteer sign-ups
[2024] Master's Academic Project
I led design for rebranding a local non-profit. I designed a new logo, created a simple style guide with colors, images, and fonts, and redesigned a key user flow for volunteer sign-ups on mobile.
Visual Design
Branding
Mobile UI
Social Impact
The current brand was outdated and didn't clearly communicate all that NW Harvest stood for.
I led a comprehensive rebrand, designing a new logo, creating a simple style guide with colors, images, and fonts, and redesigning a key user flow for volunteer sign-ups on mobile.
Visual Design
Branding
Mobile UI
Social Impact
Hi, I'm Sarah! I'm a UX researcher turned Product Generalist who helps early-stage teams turn ambiguity into clarity and momentum. I thrive in spaces without playbooks, where creating my own structure and fast learning matter most.
With a background in psychology and a Master’s in Human-Centered Design, I’m drawn to understanding the systems and relationships between people, products, and the environments they shape.
I help early-stage teams make sense of ambiguity, align around what matters most, and ship thoughtful products we can feel proud of.
What I bring to early-stage teams:
Product discovery & definiton
Product discovery & definiton
Product discovery & definiton
Product discovery & definiton
User research & operations
User research & operations
User research & operations
User research & operations
End-to-end product development
End-to-end product development
End-to-end product development
End-to-end product development
Product & ux strategy
Product & ux strategy
Product & ux strategy
Product & ux strategy
AI-augmented workflows
AI-augmented workflows
AI-augmented workflows
AI-augmented workflows
+ Anything you need me to learn
+ Anything you need me to learn
+ Anything you need me to learn
+ Anything you need me to learn
I'm a human too.
A few of the things you can find me doing to stay grounded and find inspiration.
A few of the things you can find me doing to stay grounded and find inspiration.
Dancing
Biking
Camping
Reading
Drinking Tea
Biking
Dancing
Reading
Drinking Tea
Hiking
Drinking Tea
Camping
Bikepacking
Dancing
Drinking Tea
Reading
Drinking Tea
And I’ve always been passionate about psychology, so you can usually find me reading books about how humans think, feel, sleep, move, and be in relationship with one another.
Some of the recent books you’ll see on my Goodreads:
The Creative Act: A Way of Being by Rick Rubin
All About Love by bell hooks
Crying in H Mart by Michelle Zauner
The Myth of Normal by Gabor Mate